A loan helped a better-for-you snack brand that elevates & celebrates Mexican cultura with sombrero-free branding.


Regina's story

¡Hola! My name is Regina, I grew up in Mexico City and moved to Chicago 9 years ago. At 14, I traveled to a rural and remote town in Veracruz, Mexico and witnessed for the first time the effect lack of opportunities and ignorance have on the community. I met a family of 6- mom, dad, and 4 children. The youngest child was 3 months old. I held her and noticed she had something on her head. I asked the parents about it and her mom told me the baby had fevers and the doctor (which was 3 hours away) recommended spreading a mixture of sugar and water on the baby’s head. The mother wholeheartedly believed this would heal her baby. The baby girl passed away a week after this. I felt a pit in my stomach. I understood my ability to create change and decided to become an attorney. At the time, I mistakenly thought that becoming an attorney would be the only way to turn injustice into justice, provide opportunities and improve people’s lives. I became a human rights attorney and have been working on access to justice and gender issues for the past 14 years.

While doing immigration law, several of the clients I worked with were farmers that were forced to leave their home countries as a result of predatory farming practices. I also worked with women who experienced domestic violence. Several dreamt about becoming entrepreneurs but didn’t know how or where to start. I didn’t think about starting the business then, but I knew that if I ever started a business, I wanted to work directly with farmers and with women of color.

At the time, I was also diagnosed with endometriosis. A condition affecting more than 15% of women in the US where lining of the uterus grows outside the uterus. Endometriosis is called the “silent disease” as it is rarely visible on scans. This led me into an anti-inflammatory diet and I had to steer away from my favorite crunchy snack- chips! I dove into creating a snack that had the texture and flavors we look for in chips, but with significantly better ingredients, nutritional profile and with Mexican-inspired flavors.

With Nemi Snacks, I have the opportunity to satisfy more than a food craving and create the change I want to see. Being a Latina is a gift, a privilege and a responsibility. Even though the Latin@ population is the fastest growing in the U.S., representing 51% and the fastest growing demographic of entrepreneurs in the country, Latina founders are often overlooked, receiving 0.04% of venture funding. This business is bigger than myself. My choice is to push a broken system into a more equitable one and create a model younger Latinas can see and believe can be. My dream is to bridge this investment gap and bring in the Latinx to the next generation of iconic food brands in the U.S.


This loan is special because:

It supports a small business owner with 0%-interest, zero-fee capital.



Loan details


About Nemi Snacks

Industry: Food
Years in operation: More than 5 years
Website: neminative.com

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Loan details