A loan helped a woman solopreneur secure materials to craft non-toxic, planet-friendly nail care products.


Regina's story

¡Hola! My name is Regina, and I'm a woman solopreneur and founder of SELENIA BEAUTY.

As a child, I always loved nail polishes, and according to my mother, I inherited this passion from my grandmother, Selenia, who never left her house without her nails being 'on point.' One day, I found myself wondering if nail polish could be made in a more artisanal way, similar to how other makeup products were being created. I started researching and discovered that there was a significant community of indie nail polish makers and enthusiasts who would loyally wait for new color shades to be released and buy them. This is how Selenia Beauty came to life—a nail polish-making studio in my one-bedroom apartment in Brooklyn. There, I crafted nail polishes in my favorite colors and shades, selling them on Etsy and at random pop-up events.

Fast forward to 2020, I decided it was time to return home to Puerto Rico, excited to share my products with my people. But little did I know that we were entering a pandemic. During this same time, my mother's condition worsened, and she passed away from cervical cancer. Both the pandemic and my mom's passing motivated me to reinvent Selenia Beauty, infusing the business with more meaningful value, and we officially launched in 2022 with a new holistic approach.

As a Puerto Rican Afro-Caribbean woman, I take immense pride in being the founder and CEO of Selenia Beauty. We stand for values that matter—values of conscious beauty and holistic wellness. Through Selenia, I’ve embarked on a mission to revolutionize the industry by offering non-toxic, eco-friendly alternatives, and our products are a testament to the intentional and sustainable approach to nail care that our customers crave.


This loan is special because:

It supports a small business owner with 0%-interest, zero-fee capital.



Loan details


About Selenia Beauty LLC

Industry: Retail
Years in operation: 1 year - 3 years
Website: seleniabeauty.co

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Loan details