A loan helped enable over 700 women micro-entrepreneurs to distribute basic health & hygiene products in rural Bangladesh.


Jita Social Business's story

Bangladesh's deep rural populations have limited access to quality, affordable and essential products like sanitary napkins, shampoos, detergents, anti-septic soaps, etc. Local substitutes, plagued by adulteration and sub-standard quality, flood the market causing a decline in consumer health.

JITA Social Business operates a scalable last-mile distribution network that supplies quality goods that promote health, hygiene and nutrition outcomes and, in the process, creates supplemental income through entrepreneurship. JITA's unique model sources consumer products from some of Bangladesh's largest companies and distributes through two distinct sales channels; 1) micro-entrepreneurs that stock rural shops designated as JITA Hubs and 2) women door-to-door sales agents (known as Aparajitas, which is Bengali for "women who do not accept defeat").

JITA has enabled access through +700 Hubs, which sell their products to +30,000 informal rural retailers serving approximately 17 million deep rural consumers. JITA’s goal is to serve 50 million over the next 5 years.

A loan of $150,000 will allow JITA to expand its micro-entrepreneur network with 250 additional Hubs in 2022 and reach untapped regions across all 64 districts. This is JITA’s second loan through the Kiva Social Enterprise program. View their previous loans here.


This loan is special because:

it provides health, hygiene, and nutrition products via an all-women distribution network in rural Bangladesh.



Loan details


Lenders and lending teams




Loan details