A loan helped to buy more cereals to resell and make more profits to support her family, especially during this tough economic recession.


Florence's story

Happy, cheerful, expressive, and always with a smile on her face: that's Florence, a 25-year-old mom of 2. To make a better income, Florence engages in cereal brokering, which involves arranging the logistics of getting farm produce from local farmers to their buyers.

Over the last few years that she has been in the business, she has made an effort to build strong relationships because, in this business, success depends on reputation. Since she can arrange a sale more easily than regular farmers, Florence prefers to deal with larger volumes of produce.

She is seeking a loan to build her inventory by buying more cereals from local farmers at competitive prices. Florence will use her understanding of the market conditions and prices to sell later at a profit.

Your loan will help local farmers selling to Florence to focus on production rather than sales. Florence’s family also stands to benefit greatly from the increased income and improved livelihood.


This loan is special because:

It finances smallholder farmers to purchase dairy cows, chickens, cereals, farm inputs and farming equipment.



Loan details


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Loan details