A loan helped .


Sheryl's story

I grew up in an industrial Michigan City known as Ecorse, a small town on the skirts of Detroit where work ethic and family was the spirit of this community. While in middle school my mother moved to a suburban town called Westland where I was exposed first hand to the lack of diversity in the beauty industry. The local beauty supply stores didn’t offer any makeup or foundations that were even close to my skin tone! Brands that did offer foundations and colors that complimented me would be very expensive and way out of my budget. I always believed this was unfair, there should be affordable, quality safe products for everyone. In the past and even now women of color struggle to find the perfect shades that aren’t overpriced. Wanting to create a product that is inclusive, safe, and affordable is not only needed urgently but, it will encourage diversity within the beauty industry.
Watching my business change and grow over the past seven years has been gratifying, yet I eagerly yearn for more! I see myself fully transitioning out of my job as a pediatric nurse, to operating Muse Cosmetics full time in the very near future. My mission is to make every woman feel beautiful, no matter her “socioeconomic” status or skin tone.


This loan is special because:

It will help the entrepreneur invest in marketing, inventory, and grow her business!



Loan details


About Muse Cosmetics, LLC

Industry: Retail
Years in operation: New Business
Website: musemob.com

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Loan details