Paradigm Project
Kenya
Last updated January 22, 2012
Partner Description:
The Paradigm Project (TPP) is a for-profit company that builds supply chains to deliver energy-efficient products to low-income families in developing countries like Kenya. Based in the U.S., the organization works with poor entrepreneurs to supply clean-burning cookstoves manufactured by innovative brands like Envirofit, Burn Design Lab and EzyStove.
Over 2.5 billion people in the developing world burn charcoal or use open fires to cook their food, leading to nearly 4 million deaths each year from exposure to indoor air pollution. In addition to the adverse health effects, open fires are incredibly inefficient, leading to high consumption of wood and charcoal and contributing to deforestation in countries already burdened by a changing climate and limited natural resources. Finally, buying wood or charcoal places a heavy financial burden on families who spend up to 35% of their household income on cooking fuel.
In Kenya, TPP works with local entrepreneurs and community organizations to sell high-efficiency cookstoves to consumers in the country’s lowest income brackets. Additionally, the company is working to expand its supply chain to include solar lights, water filtration products and agricultural inputs like organic fertilizers, creating additional income-generating opportunities for entrepreneurs and providing additional benefits to consumers who need these technologies.
Traditionally, clean cookstove programs have used small-scale local manufacturing and local materials to offer products that are low quality with an average cost of US$3. In contrast, TPP offers consumers superior, more durable products made through centralized local and international manufacturing chains with strong aesthetic appeal that are sold at a higher cost -- $15 on average.
Kiva lenders’ funds are used by TPP to offer low-interest loans to retailers interested in purchasing high-quality, high-efficiency cookstoves. Additionally, these funds help the organization decrease its interest rates on loan products, enabling more customers to access credit for stoves.
A unique lending approach:
Currently, TPP is working on a wood stove program throughout rural Kenya. It targets low income (US$1.25 to $2.25 per day) families that are cooking with environmentally-damaging and unhealthy stoves. The organization sells improved stoves to its national network of distribution partners, who engage directly with consumers. This helps accelerate adoption in remote and low-income communities.
Two categories of TPP distributors are eligible for Kiva financing: Last Mile Entrepreneurs (LMEs) and aggregators. LMEs are low-income female clients that start small door-to-door sales businesses, selling stoves on a cash or layaway basis. They make additional income for themselves in the process. Aggregators are established institutions in Kenya that engage directly with female consumers and offer low-cost financing for purchasing stoves.

A Kenyan TPP client cooking her meal on an energy efficient cookstove.
To date, TPP has sold over 60,000 cookstoves in Kenya, impacting the lives of more than 300,000 people and preventing over 120,000 tons of carbon dioxide from entering the atmosphere. Additionally, the project has helped families collectively save over $3 million by replacing wood and charcoal fires with energy-efficient stoves. The organization also employs over 80 LMEs and is working with several aggregators throughout Kenya.
For its efforts, TPP was named the most promising social enterprise in America in 2012 by Bloomberg/BusinessWeek.
Watch this short video about The Paradigm Project’s work and impact:
The Paradigm Project joined Kiva through our Experimental Partnership Program, and has therefore received a lighter level of due diligence. Accordingly, loans associated with this partner carry a higher level of risk than typical Kiva loans.
Media courtesy of The Paradigm Project.
Partner Description:
The Paradigm Project (TPP) is a for-profit company that builds supply chains to deliver energy-efficient products to low-income families in developing countries like Kenya. Based in the U.S., the organization works with poor entrepreneurs to supply clean-burning cookstoves manufactured by innovative brands like Envirofit, Burn Design Lab and EzyStove.
Over 2.5 billion people in the developing world burn charcoal or use open fires to cook their food, leading to nearly 4 million deaths each year from exposure to indoor air pollution. In addition to the adverse health effects, open fires are incredibly inefficient, leading to high consumption of wood and charcoal and contributing to deforestation in countries already burdened by a changing climate and limited natural resources. Finally, buying wood or charcoal places a heavy financial burden on families who spend up to 35% of their household income on cooking fuel.
In Kenya, TPP works with local entrepreneurs and community organizations to sell high-efficiency cookstoves to consumers in the country’s lowest income brackets. Additionally, the company is working to expand its supply chain to include solar lights, water filtration products and agricultural inputs like organic fertilizers, creating additional income-generating opportunities for entrepreneurs and providing additional benefits to consumers who need these technologies.
Traditionally, clean cookstove programs have used small-scale local manufacturing and local materials to offer products that are low quality with an average cost of US$3. In contrast, TPP offers consumers superior, more durable products made through centralized local and international manufacturing chains with strong aesthetic appeal that are sold at a higher cost -- $15 on average.
Kiva lenders’ funds are used by TPP to offer low-interest loans to retailers interested in purchasing high-quality, high-efficiency cookstoves. Additionally, these funds help the organization decrease its interest rates on loan products, enabling more customers to access credit for stoves.
A unique lending approach:
Currently, TPP is working on a wood stove program throughout rural Kenya. It targets low income (US$1.25 to $2.25 per day) families that are cooking with environmentally-damaging and unhealthy stoves. The organization sells improved stoves to its national network of distribution partners, who engage directly with consumers. This helps accelerate adoption in remote and low-income communities.
Two categories of TPP distributors are eligible for Kiva financing: Last Mile Entrepreneurs (LMEs) and aggregators. LMEs are low-income female clients that start small door-to-door sales businesses, selling stoves on a cash or layaway basis. They make additional income for themselves in the process. Aggregators are established institutions in Kenya that engage directly with female consumers and offer low-cost financing for purchasing stoves.

A Kenyan TPP client cooking her meal on an energy efficient cookstove.
To date, TPP has sold over 60,000 cookstoves in Kenya, impacting the lives of more than 300,000 people and preventing over 120,000 tons of carbon dioxide from entering the atmosphere. Additionally, the project has helped families collectively save over $3 million by replacing wood and charcoal fires with energy-efficient stoves. The organization also employs over 80 LMEs and is working with several aggregators throughout Kenya.
For its efforts, TPP was named the most promising social enterprise in America in 2012 by Bloomberg/BusinessWeek.
Watch this short video about The Paradigm Project’s work and impact:
The Paradigm Project joined Kiva through our Experimental Partnership Program, and has therefore received a lighter level of due diligence. Accordingly, loans associated with this partner carry a higher level of risk than typical Kiva loans.
Media courtesy of The Paradigm Project.
| This Field Partner | All Kiva Partners | ||
| Start Date On Kiva | Mar 1, 2013 | Oct 12, 2005 | |
|---|---|---|---|
| Total Loans | $16,900 | $431,184,975 | |
| Amount of Raised Inactive Loans | $0 | $251,900 | |
| Number Of Raised Inactive Loans | 0 | 206 | |
| Amount of Paying Back Loans | $16,900 | $92,356,550 | |
| Number Of Paying Back Loans | 5 | 100,696 | |
| Amount of Ended Loans | $0 | $338,576,525 | |
| Number Of Ended Loans | 0 | 442,405 | |
| Delinquency Rate | 0.00% | 2.66% | |
| Amount In Arrears | $0 | $1,550,848 | |
| Outstanding Portfolio | $15,720 | $58,405,424 | |
| Number of Loans Delinquent | 0 | 12,085 | |
| Default Rate | 0.00% | 0.95% | |
| Amount of Ended Loans Defaulted | $0 | $3,227,945 | |
| Amount of Ended Loans | $0 | $338,576,525 | |
| Number Of Ended Loans Defaulted | 0 | 9,845 | |
| Currency Exchange Loss Rate | 0.00% | 0.02% | |
| Amount of Currency Exchange Loss | $0 | $77,519 | |
| Refund Rate | 18.34% | 0.94% | |
| Amount of Refunded Loans | $3,100 | $4,074,275 | |
| Number Of Refunded Loans | 1 | 4,597 |
| This Field Partner | All Kiva Partners | ||
| Loans To Women Entrepreneurs | 50.00% | 74.01% | |
|---|---|---|---|
| Average Loan Size | $3,333 | $408 | |
| Average Individual Loan Size | $3,333 | $646 | |
| Average Group Loan Size | $0 | $1,746 | |
| Average Number Of Entrepreneurs Per Group | 0 | 8 | |
| Average GDP Per Capita (PPP) in Local Country | $1,445 | $3,348 | |
| Average Loan Size / GDP Per Capita (PPP) | 230.68% | 12.17% | |
| Average Time To Fund A Loan | 0.98 days | 4.67 days | |
| Average Dollars Raised Per Day Per Loan | $3,385.13 | $87.22 | |
| Average Loan Term | 4.17 months | 9.63 months |
| This Field Partner | All Kiva Partners | ||
| Total Journals | 2 | 207,923 | |
|---|---|---|---|
| Journaling Rate | 0.00% | 40.10% | |
| Average Number Of Comments Per Journal | 0.00 | 0.11 | |
| Average Number Of Recommendations Per Journal | 0.00 | 2.66 |
| This Field Partner | Median for MFI Peers in Country | All Kiva Partners | ||
| Portfolio Yield | N/A | N/A | 35.16% | |
|---|---|---|---|---|
| Profitability (Return on Assets) | N/A | N/A | -0.08% | |
| Average Loan Size (% of Per Capita Income) | N/A | 51.50% | 46.79% |
- Country:
- Kenya
- Capital:
- Nairobi
- Official Language:
- English (official), Kiswahili (official), numerous indigenous languages
- Population:
- 32,021,856
- Avg Annual Income:
- $1,445
- Labor Force:
- agriculture 75%
- Population Below Poverty Line:
- 50%
- Literacy Rate:
- 85.10%
- Infant Mortality Rate (per 1000):
- 62.62 deaths
- Life Expectancy:
- 44.94 years
Field Partner Staff
Nele GroosmanEtienne Hardre
Johanna Matocha

