A loan helped to purchase stock and introduce additional items such as meat and dairy to her store.


Naam's story

Naam is a 24-year-old mother of three from Israel’s Negev region. She has a small general store which she runs from her parents' home. She originally started with just selling baby products. She has expanded her store and sells dry goods, food and other day-to-day items much in need. Customers appreciate coming to her as opposed to traveling far to a large store for these items.

Naam needed this loan to purchase stock and introduce additional items to her store. In the future, Naam wants to expand and relocate the store to her own home. She wants to introduce dairy and meat products as well.



Loan details


Lenders and lending teams



Loan details