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Customer satisfaction explains how happy they are with a company products, services and capabilities. Customer satisfaction information, including survey, ratings will help the organization how to improve or make changes in products and services.

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Survicate tells about the importance of customer satisfaction in improving the business, Nowadays social media plays such an important role in making decisions it’s crucial to keep an eye on the quality of customer service you provide. If you don't care about the customer satisfaction don't expect their care about your product and services, always try to give better services to your customers by updating your product quality.

Instead of continues talk with the customer the client may ask questions, offer constant support, send personalized messages or offers, use dedicated customer satisfaction survey tools or any other technique that will help you communicate with your customers and collect insights. There may be different type of surveys conducted for various businesses like Retail marketing, Fast food centers, Restaurants, Shopping malls. Depending on the nature of the business the different questionnaire will be prepared to know their customer taste and preferences. After any purchase offering the rewards, discount coupons will give more encouragement to the customers, this is one of the best way to protect our current customer for long-time. We can keep the customers for long run by considering their special occasions like birthdays, marriages by sending greetings to them.

Customer satisfaction can be measured basically rate on five-point scale, usually the rating should be given between Highly satisfied to Highly-unsatisfied, since negative experiences often result in low satisfaction levels, measuring customer satisfaction can help you identify whether or not customers are repeating at a high rate. If the customer satisfaction is low then you can take steps to improve all over quality of your product by considering them, if they feel your product’s design is outdated, they will let you know by expressing their dissatisfaction with it while sharing their preference.

There’s one of the core benefits of running all surveys targeted at customers to understand them better. Analyzing answers shows you what are common obstacles your customers meet and how you can solve those obstacles and improve certain areas. This, in turn, leads to higher sales. For example, your customers might be interested in a newer design or layout introduced by another company in the market you can take the valuable suggestions from them.

Customers stop doing business with an entity may leads to customer churn . It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions with client. Keeping your current customers happy will help to grow the business for long time. According to the business experts acquiring a new customer is five to 25 times more expensive than keeping the current customer, companies can compare themselves collecting the experiences from their long run customer to understand their competitiveness.

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