Kiva Lending Team: CHINJAK FESTIVAL
We loan because...
COME, EAT AND PROMOTE!!
EIKHOIGEE CHINJAK YOKHATLASHI SOUGATLASHI CHAOKHAT- HALLASI
OBJECTIVE OF CHINJAK (Food) FESTIVAL
Needless to mention that, food is the basic foundation of our life. Today, what is even more important is the question of hygienic food. Are the food we take daily hygienic enough for our body? Are the nutrient contents enough to meet the demand of the body? With the change in our lifestyle and work, our food habits also change. At the same time there is influx of various food items from across the states. IYS understand the inevitability of the market forces gaining ground in every nook and corner of the world. Of most of the foods that come to the market, only a few have the stamp of quality. The rest are not checked of its hygienicity. Life has become so fast, but it does not mean that fast food should be the only food. At this backdrop it has become more important for us to rediscover the values of our indigenous food, the beauty and its art of our traditional food. Our own food which has been handed from our fore fathers, from generations, which has been relished till today from the days of yore. The glitz and hype of marketed foods have overshadowed our indigenous food. People tend to go by the endorsement of television commercials. Children, particularly, insist parents to buy food stuff that are shown on the TV. Therefore, it has become a challenge and as well a responsibility for the IYS to take up the task of PPP. Why cannot our indigenous food have a place on the tables of hotels across the globe? We believe, and we can.
Location: Imphal, India Team website
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