Rosa Rocio

Rocío, 42, is an empowered and resilient woman who is fiercely protective of her family. A widow, she is raising her two children on her own: a daughter who is still in school, and an older son who is already working and provides her with some financial support whenever he can. Together, they live in a family-owned reinforced concrete home.

A few years ago, to help support herself financially, she started a business selling natural products. She has built a loyal customer base that purchases her products in significant volume, and she has even gone on to mentor other women looking to start their own sales ventures. Driven by this strong demand, she sees the need to apply for a loan to purchase additional natural products as well as other general merchandise items that will generate higher profits for her business.

As a mother, her primary motivation is to ensure her children receive a quality higher education so that they may go on to become successful professionals.

Translated from Spanish by Kiva volunteerCindy Kendall. View original language description.