Bidhaa Sasa
A loan of $200,000 helps to provide last mile electricity, sanitation, clean cooking & water solutions to rural East Africans.
Bidhaa Sasa's story
Rural households in East Africa face significant challenges accessing clean water and modern cooking solutions. Bidhaa Sasa (“Products Now” in Swahili) is a women-focused last-mile distributor that provides water tanks and electric pressure cookers (EPCs) to low-income rural families in Kenya and Uganda through affordable installment plans paid via mobile money.
The company uses a proven group-lending model and offers end-to-end service—delivery, installation, warranties, and after-sales support—removing the logistical and financial barriers that typically prevent rural women from accessing these products.
Bidhaa Sasa has sold 5,200+ water tanks and 20,000+ EPCs, becoming the largest EPC distributor in Kenya. To date, it has reached over 60,000 rural customers, 70% of whom are women. An independent study by 60 Decibels found that three-quarters of customers report their lives have “very much improved” thanks to the company’s products.
In this photo, Elizabeth—one of their clients—is using her electric pressure cooker at home