A loan helped to boost a Puerto Rican artisan's marketing and advertising, and to buy materials and much-needed equipment.


Mercedes's story

I grew up in Miramar - it was an awesome place to grow up. My mother and grandmother were both entrepreneurs; they developed balms and beauty products, and so from a young age I learned about different herbs and flowers and what they did to the human body. Though my mother and grandmother never got to have a storefront, people liked the products enough that they came to our house to buy them.

In high school I took their recipes and added some things of my own with not just a practical use, but also a spiritual one. It was in college that I discovered that plants and gemstones work awesomely together, and so I incorporated all my gemology knowledge to the product line.

In 1992 I got my artisan licence and started selling my product line professionally. Now I have won 9 awards for my Aje water including the Smithsonian best new product award. I am very excited for what the future will bring, and hopefully I can achieve what mom and grandma could not: a storefront.


This loan is special because:

It helps a woman entrepreneur expand sales of her homemade organic wellness products.



Loan details


About Aje Artisan botanica

Industry: Services
Years in operation: 1 year - 3 years

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Loan details