A loan of $10,000 helped purchase the right juicing and blending equipment to bring our juice and smoothie bar alive in Oakland!


Eman's story

I am an exiled American born Egyptian girl living proud to call Oakland, California my home. I moved to the Bay Area when I was a lil 17 year old youngster from Alexandria, Egypt. I've worked hard for the last 20 years as a social justice organizer and cultural worker, helping communities thrive, and now it is finally time for me to dream big for my own family.

I come from a long line of women who nourished their families through beautifully crafted food and drink. At a young age, my mama would encourage me to stand in the kitchen with her, to learn the recipes of my sitto (grandmother), and to carry forward the traditions and the recipes. Those are my happiest memories, alongside my mama, her face aglow with the light and warmth emanating from the stove, feeling deep love for all the generations of women who brought me into the world.

As I write this, I am cradling my newborn baby girl in my arms, thinking hard about the ways in which I want to provide the best possible life for her. 2015 has been about new insight and new ways of thinking and being in the world that expand my possibilities to make a positive mark on the world. These last few months of expanding my juice and smoothie business have been humbling, exciting, disorienting, vulnerable-making, even raw. I know now that more is possible in my life and in our world than we are even allowed to imagine. With every breath my daughter takes, my commitment to a transformation of my community and myself for the better deepens. I now imagine a different world for my daughter with hope and faith. That the path I have chosen to bring nourishment and health to "the Town", to my beautiful Oakland, is, in the words of Arundhati Roy, "not only, possible, but on a quiet day I can hear her breathing."

Someday, there will be a Super Juiced in every neighborhood in Oakland. I truly believe that all the people of Oakland deserve healthy food options.


This loan is special because:

It supports a bay area entrepreneur offer healthy and organic food options.



Loan details


About Super Juiced

Industry: Food
Years in operation: 1 year - 3 years
Website: oaklandisjuiced.com

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Loan details