Rosie

My name is Rosie and I am the Founder/Creative Director behind Whimsical Charm. From a young age, I watched my mother sew. She would hand bead a sister's wedding dress than another sister's quinceñera dress and this was my life growing up.

My mom taught me how to sew by hand and I picked up the skill at the early age of seven. My father was self-employed and both parents were always working hard to provide for the household. Coming from a creative and entrepreneurial household my upbringing led me to pursue a career in Fashion Design.

After attending the Fashion Institute of Design & Merchandising in Los Angeles, I worked as a technical designer for several companies including Guess?, Inc., Vince, and Joie. I was able to gain invaluable industry experience in everything from contemporary to bridal, lifestyle to children’s wear, and textiles to threads. 

As an entrepreneur, mentor, and single mom, I lead by inspiration and design from the heart. My love and passion are embedded into everything I create and my mission is to keep the world warm one baby at a time by providing a line of uniquely embroidered baby blankets, fun robes, and quality apparel all locally made in the USA.

I'm very fortunate that my upbringing also taught me how giving back is part of the cycle of life. I use my platform to create a safe, fun, and educational working environment for youth in underserved disadvantaged communities. I provide working skills in all aspects of retail, wholesale, and trade. I donate to the Jewish Family Service of San Diego who provides assistance to displaced children and families at the US-Mexico border. I am grateful to have a brand with a purpose that allows my daughter to work by my side.