Brand guide & assets
Everything you need to create good experiences.
Doing good has never looked so good.
The Kiva Style Guide is here to make sure that the experiences you create are as beautiful as the work you do for the world.
Logo
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
Primary Logo
The Kiva logo is bold and symbolic of the growth-forward attitude that we want to promote to all our lenders and borrowers alike. The logo represents our vision to create and extend change throughout our world. ⚠️ Kiva’s Logo should only be used in 3 colors: Kiva’s brand green, white, or black.
Clearspace
The clearspace of the Kiva logo ensures that our logo never gets too close to other logos or other objects/containers. The padding is defined by half the height of the Kiva “K” all around. ⚠️ Kiva’s Logo should only be used in 3 colors: Kiva’s brand green, white, or black.
Incorrect Usage
To ensure the integrity, clarity and cohesiveness of our brand throughout our communication, we have made some friendly examples of how our logo should not be used.
Do not change the color of the logo or elements of the logo.
Do not put the logo in a container or shape.
Do not fill the logo or elements of the logo.
Do not change or alter the logotype.
Do not add effects to the logo.
Do not rotate the logo.
Do not skew or alter proportions of the logo.
Do not place the logo on low contrasting colors.
Do not change or alter the lockup of the symbol and logotype.
Do not place the logo on busy or complicated backgrounds.
Colors
Our brand colors have been specially designed to promote good, be inclusive, and add a little color to your mission.
Primary Palette
Our core Kiva colors include a green that keeps in tune with Kiva’s heritage.
Illustrative Palette
Our illustrative palette was carefully selected to bring the most out of your illustrations while keeping with our brand vibe. ⚠️ These colors are only for use in illustrative assets, and not in logos, type, icon, etc.
