A loan of $1,900 helped to purchase merchandise: clothes for children from size 0 to 14.


Virginia's story

Doña Virginia is a retired teacher and married. She is 65 years old, the mother of two children, who are both adults and financially independent. She lives with her husband in a very large property, which she shares with her mother and daughter - all in their separate houses but on the same grounds. Doña Virginia has been engaged in selling clothes, especially children's clothes, since before her retirement. She has taken up this business with more effort after her retirement, which allows her to care for her elderly mother and brother, who is visually impaired.

As she is very familiar with her business and has 19 years of experience, one can consider the good use of her financial resources. For all her life she has proven to be hardworking and very responsible. Additionally, her business allows her to stay active, mentally engaged, and to invest her time in something that she likes to do, such as commerce; which also gives her the opportunity to generate additional income for the household. All the merchandise she sells is bought in New York; she travels 2 to 3 times a year to buy the merchandise.

She started with her own capital in 1996, with the savings that she had thanks to her work. She decided to travel to New York, where she managed to buy clothes and cosmetics for her co-workers and family, and she managed to sell everything. They took more orders, and so she decided to travel again and bring sufficient merchandise, so that from then on, this has allowed her to travel three times a year for new goods and thus she has maintained this business for over 19 years.

Her main customers are her educator colleagues, neighbors, acquaintances, relatives and many others from various communities of Heredia. Most of her customers visit her home, as much as to buy merchandise there as to pay her, too. Doña Virginia considers that she sells quality clothing, with well-known brands, and at great prices; which allows her to maintain a stable sales volume throughout the year and to keep the loyalty of her customers, who are always recommending her. Competition does not represent a threat to her, due to the clothing lines that she markets, since very few people sell only children's clothing, and with payment plans.

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Translated from Spanish by Kiva volunteer Andy & Esther .



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