A loan helped to purchase school supplies and a display case.

Johanna's story

38 year-old Johanna has had a business doing photocopy and dry cleaning services as well as selling stationary and miscellany for ten years. She lives in the city of Bogota with her spouse and small six year-old son. Johanna needs to buy merchandise in high volume in order to get discounts and make competitive offers for the stock she'll exhibit in her shop, making use of her creative abilities in order to boost sales in her business.

Her main market is students and their neighbors, who shop everyday from 8:00 a.m. until 8:00 p.m. on a cash system. Her goal is to attain a good selection of goods, leading to an increase in her sales in order to offer quality education to her son. Her greatest challenges, which she is focusing on day by day, are to meet her financial obligations and to maintain her clientele, who were attracted by her services.

She is currently applying for a Kiva loan, which is her first loan through Fundación Mario Santo Domingo, and she will use it to purchase school supplies and a display case. With this investment, she plans to improve her profits by purchasing more merchandise, and thus selling much more.

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Translated from Spanish by Kiva volunteer Tayah Wheeland.

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