A loan helped to buy cereals for resale.


Cherono's story

Despite the importance of agriculture to Kenya and its economy, financial institutions view lending to fund agricultural activities as a high-risk proposition because the profitability of these activities is affected by weather, natural disasters, and price fluctuations. For this reason, farmers in Kenya remain underserved by financial institutions. Juhudi Kilimo is expanding into this market and is happy to provide Kiva lenders with the opportunity to support Kenyan farmers.

Meet Cherono, an ambitious woman who always seeks her horizon. Since she was little, she showed a strong passion for independent work, but when she became pregnant, she left behind many of her dreams to focus completely on taking care of her little ones.

Since her children are at a good age, she wants to take up her dreams again and create work to maintain herself, since she doesn't know when her husband might be lacking or when they would go through a very complicated situation. Her primary source of income has come from selling milk, crop farming, and poultry farming. Through these ventures, she has been able to earn a decent income. She is a very determined and dedicated farmer who has been farming for ten years, and throughout she has never regretted going into farming.

Although this humble mum has been making profits, not everything has been “a bed of roses." She faces financial challenges, and because the Kericho area has proven a ready market for cereals, she is kindly seeking a loan to buy cereals for resale and thus improve her income.

Cherono's upbringing was challenging, and she has faced many economic problems. Still, this ever-smiling mum has been making great improvements, and she believes that through your loan she will be able to realize her goal of improving her living conditions and transforming her life.

Through Juhudi Kilimo, Cherono has received training and proven to be honest and disciplined with finances. She intends to fully repay the loan with the profits from her business. Cherono is quite a visionary and, with her accumulated profits, she hopes she will be able to open a large cereal-selling shop that will boost her income and turn her life around.



Loan details


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Loan details