A loan of $1,575 helped to buy footwear, especially brand-name tennis shoes.

Johana María's story

Johana, age 27, is known for being an active and hardworking woman who strives tirelessly to provide the best for her 10-year-old son. For about a year she has been selling merchandise, such as clothes and shoes, so that she can generate income to help her husband with the financial responsibilities of their household. Her main customers are relatives, friends, and neighbors from the area. Johana’s advantage is that she has a very expressive attitude, which helps to facilitate communication with different people who eventually become her customers.

The loan she is requesting will help strengthen her stock of merchandise. She will buy footwear, especially tennis shoes of known brands. This will help to expand her market since she will be able to offer good quality products at affordable prices. She will benefit from the income she generates from her work.

With the drive to succeed and the intention of accomplishing her goals, Johana says that she will continue to move forward with those she loves and will provide a better education for her son.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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