A loan of $400 helped to stock her store with a new variety of products.

Judith's story

Judith is a woman who doesn’t focus on a single product to sell, but rather enlarges her business with new products, on a basis of what she analyses and observes her neighbours to need. Her store is one of the most crowded in the area, not only because of the variety of products, but also for the reasonable costs. This demonstrates that Judith has a talent in sales, using her marketing ideas in her business and until now everything has gone very well. Also, because her community is outside of the city, the townspeople have many necessities, and this contributes to the success of Judith’s business as thanks to a good road, she is able to transport her products from the city to her town. Now, she needs to invest in new merchandise. For this she needs your help and is asking for a loan, money that she would invest in the purchase of new products to stock her store.

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Translated from Spanish by Kiva volunteer Jessica Kaminsky

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