Rukhsana is a 41-year-old married woman. She has been successfully running a business of party supplies with her husband (also shown in the photo). They offer various colorful flowers, lights and decoration pieces for decorating homes and events like birthdays, parties, etc. They sell them to the people of their community and also supply the local market.
Rukhsana wants to grow her business so she has requested a loan of PKR 40,000 to buy stock of decoration pieces, artificial flowers and lights along with packs of paints in various colors. This will increase their sales and consequently their profits.
She is in her 4th loan cycle with good credit history.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.