A loan helped to buy a shampoo chair, a work station, mirrors, and hair straighteners, and to pay for the installation and decoration of the space.

Beatriz Elena's story

Beatriz is 30 years old. She is the mother of three children, aged 11, 9 and 4. She has been the main breadwinner since she separated from her ex-husband, and she bears all of the financial responsibility alone.

She has worked as a stylist for several years, offering her services at -home and working different days in different beauty salons, where she must share her earnings with the proprietor. This decreases her profit margin. That is why she is motivated to ask for a loan in order to open her own beauty salon which she will locate in a space in her own home, so she can work and care for her children at the same time. The money will be invested in buying a shampoo chair, a work station, mirrors, dryers, and hair straightener, as well as to decorate the space. This way, she will be able to start her productive project with which she hopes to improve her family's finances.

In this way, Beatriz will be making one of her main dreams come true. She is aware that the biggest challenge is to position the business and become known in the area, attracting new customers and earning the loyalty of the ones she has with quality service. She will be able to offer her children a better well being, education and quality of life. She will also spend more time with them.

Translated from Spanish by Kiva volunteer Ellen Donohue.

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