Rouqia is a 49-year-old married lady who has run a small general store in her community for many years with the support of her husband who is also shown in the photo. They offer a variety of grocery items at a reasonable price and have retained many customers who regularly shop at their store. They make enough to provide for their family.
To fully stock their store, Rouqia requested a loan of Rs 50,000 which she will use to buy stocks of rice, sugar and flour from the market at lower rates. In this way, they would be able to consistently meet the increasing demand. Rouqia wishes to utilize part of her revenues to increase her business capital.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.