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Rosalina, who is 39 years old, went to school through the 3rd grade of basic education. She is married, and her husband works at various jobs, including masonry, gardening, and waiting on tables, among others. He emigrated to the United States because of the poverty in which they were living, but still she cannot see big changes in her family. Her children have already formed their own families, and the only ones who are with her are two grandchildren who are in her care.

She has a pupusa [a typical food of El Salvador] business. She has 13 years of experience working in this business. In the past, she made and sold tamales, and sometimes she sold fruits and vegetables, but finally she decided to stay with this business, since she considers it more profitable than the earlier ones. She learned this business (making and selling pupusas) thanks to her older sister, who taught her until she perfected the product, creating loyalty in her customers because of the quality of her pupusas.

In this Christmas season, there is a greater stream of people who arrive to enjoy her pupusas. For this reason, she needs more working capital to buy the ingredients: corn, cheese, loroco (a flower used for flavoring), pork rinds, and oil, among other things, to cover the demand and thus take advantage of this opportunity that exists. With this, she can obtain a better income, which will allow her to continue investing in the future.

Her dream is to create a substantial pupuseria in the area and thus generate employment for people from the canton who seek to obtain income but don't have the opportunities that allow this and see as the only option emigration to the United States, which only causes disintegration of the family.
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Rosalina de 39 años de edad, estudio hasta 3° grado de educación básica, esta casada y su esposo se dedica a oficios varios, entre albañilería, jardinería, camarero, entre otros; emigro a Estados Unidos por la situación de pobreza en que vivían, pero aun así no puede ver grandes cambios en su familia. Sus hijos ya formaron su propia familia y los únicos que están con ella son dos nietos que tiene a cargo.

Ella tiene una pupuseria, tiene 13 años de experiencia de trabajar en este negocio, anteriormente se dedicaba a la elaboración y venta de tamales, en ocasiones vendía frutas y verduras; pero al final decidió quedarse con este negocio, ya que considera que es mas rentable que los anteriores. Esta actividad ( hacer y vender pupusas), la aprendió gracias a su hermana mayor que le fue enseñando hasta llegar a perfeccionar el producto, creando fidelidad en los clientes por la calidad de las pupusas.

En esta época navideña, hay mucha afluencia de personas que llegan a de gustar sus pupusas; por lo tanto necesita mayor capital de trabajo para comprar los insumos: maíz, queso, loroco, chicharon, aceite, entre otras cosas, para cubrir la demanda y así aprovechar esta oportunidad que se presenta. Con este puede obtener un mayor ingreso, que le permita seguir invirtiendo en el futuro.

Su sueño es crear una pupuseria fuerte en la zona, así generar empleo para las personas del cantón que buscan obtener ingresos; pero que no tienen las oportunidades que se los permita y que no vean como única opción el emigrar a Estados Unidos, que lo único que causa es la desintegración familiar.

Additional Information

About CrediCampo

This loan is administered by CrediCampo, a Kiva Field Partner in El Salvador. CrediCampo seeks to improve the lives of rural communities and their families in areas including health, education, basic services, and infrastructure. Through its Community Development Unit, CrediCampo provides scholarships, leadership development training, and financial education programs for families in rural areas. CrediCampo’s work is crucial in addressing the issue of poverty in El Salvador. Based on 2009 estimates, 37.8% of the population lives below the poverty line. To learn more about CrediCampo and their work, visit their partner page.


About El Salvador

  • $7,500
    Average annual income
  • 547
    View loans »
    El Salvador Loans Fundraising
  • $31,854,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,000 helped Rosalina to buy corn, cheese, loroco, pork rinds, and other items, to meet the demand for pupusas.
100% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Nov 18, 2013
Nov 29, 2013
Currency Exchange Loss:
Jun 22, 2015