A loan helped to buy supplies.

Luz Marleny's story

Luz is 50 years old and is a housewife with an entrepreneurial vision and attitude. She wants to start her own business, a café in a well knows sector frequented by workers from different companies located in the area. The idea comes from a need to generate more income to help her husband with the household finances. She also has the advantage of her husband being known in the area because he has been working there for more than 12 years. She wants to use the money to buy durable goods (ice machine, tables, chairs, kitchen utensils, and other things) and supplies in quantity (vegetables, cooking oil, disposable articles, condiments, soft drinks, and other things) so she can start her project. She expects to have good financial results and continue to work toward her family’s wellbeing. Her main challenge will be competition in quality, price, and service, because there is another of the same type of business in the area. However, this motivates her more to move ahead with her entrepreneurial idea and achieve her dream of establishing her business so that it will be profitable in time. This way she will be able to improve her family’s quality of life.

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Translated from Spanish by Kiva volunteer anonymized.

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