Alfred is a twenty-eight-year-old married man with two children living in Kasese, Uganda. He has been in a retail business for twelve years, working in his village and doing farming as an additional income source. Alfred started in business to improve his family's life style, whereby he is able to buy all their basic needs.
His dream is to transform his business into a mini-supermarket and move into a busy place in town. His income is affected by price fluctuations and seasonal changes. Alfred intends to use the loan to buy soap and juice to sell.