A loan of $6,100 helped a member to buy cosmetics and clothing to sell.

Sol Naciente Group's story

Guadalupe, 44, has a sixth grade education and she is married to Miguel, who is a wage earner. They have a daughter, Xochilt, who attends primary school.

Doña Lupe (as she is called in the community) and her family live in the community of Vista Hermosa which is 40 minutes from Tierra Blanca in Veracruz. To get there, one must take a bus, get off at the side of the road and walk for 25 minutes, as there is little transportation.

She is a member of a communal bank "Sol Naciente" which is comprised of eight women entrepreneurs. Lupe says she has been sellling clothing and cosmetics for over four years. She goes door to door in her community, taking catalogues to show the customers. She then places the orders with her suppliers and later delivers the orders against payment.

Lupe began her own business because she wanted to help her husband with the household expenses. She is requesting a loan to buy cosmetics (perfumes, nail polish, eye shadow, makeup, eyeliner, lipstick) and clothing (shorts, blouses, shirts, pants, dresses, skirts and lingerie).

With this loan she hopes her business will prosper and provide a good profit because she wants to finish building her house and give her daughter a professional education.

Lupe is grateful to the foundation for the trust being shown in her by granting this loan which will improve her quality of life and allow her to invest in her business.

The other members of the group are:

Teresa, grocery sales
Nallely, snack sales
Dulce Maria, snack sales
Ana Linda, soft drink sales
Celene, shoe sales
Mireya, banana sales
Roxana, butcher shop

In this group: Guadalupe, Teresa, Nallely, Dulce Maria, Ana Linda, Celene, Mireya, Roxana

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Translated from Spanish by Kiva volunteer Sherry Bess

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