A loan of $4,225 helped a member to buy milk, bread, eggs, soft drinks, canned goods etc.


Barrio La Cañada Group's story

The "Barrio La Canada" (La Cañada district) group is made up of eight very hardworking women who all share the same determination to excel in their businesses and support their families. They have known each other for a number of years and during this time they have built up a close and sincere friendship. They live in a Mazahua community where some people still communicate in their native language. Nowadays very few women still wear the typical local dress which is characterized by very bright colors. Something very characteristic of the community where the group is based is its very green pasture land and the beautiful scenery of wooded hills.

Verónica (also called Vero) is a member of the "Barrio La Cañada” group. She is 32 years old, has been married to Esequiel for five years. He works as a civil engineer. Together they have formed a family with two children who attend preschool. Vero has had a grocery store for the past year, which still does not have a name. She says that she wanted to have a grocery store like her father: "When I lived with my father I liked to tend to the store because it everything was sold there and I had a lot of contact with people." She says that she started with very little merchandise, only perishable products like eggs, oils, sardines, tuna, canned beans, detergents, etc.

She did not have shelves or a refrigerator either, and this did not allow her to sell products like ham, cheese, sausages, etc. But, with her savings, with the profits obtained from the sale of her products, she has been able to grow her grocery store. Now she has more merchandise, shelves for her products, and also a refrigerator. Now she does sell all of the products and also can sell cold refreshments which people requested a lot. This time Vero is requesting a loan to buy more merchandise like bread, eggs, milk, sugar, soft drinks, etc.

Her only difficulty is the competition in the same community. However, Vero is not worried because she will continue working very hard in order to have a store just like her father's store. Her father's store has all of the products that Vero is lacking, various things like brooms, mops, dish towels, etc. She says, "This is one of my biggest goals, to have more merchandise, to be able to improve our quality of life, and also to pay for the education costs of our children without worries."

The members of the group are thankful because they will use the loan in their economic activities, which will perhaps help them to improve their profits and expand their business. Irma, Adriana, Marcelina, and María Elsa will invest in their grocery stores, Rosario and María Juana will invest in their sheep, and Ma Rosario will invest in the sale of clothing.

In this group: Irma , Maria Elsa, Adriana, Rosario, Ma Rosario*, Maria Veronica, Maria Juana, Ma Marcelina
*not pictured

Translated from Spanish by Kiva volunteer


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