Ladia lives in West Point, Liberia, one of the most populated and well-known markets in Montserrado County. She is 40 years old and married to a businessman. They have five children between the ages of 2 and 24, who are in school and live at home. For 10 years Ladia has been operating a shop in her community where she sells soft drinks, cold water and phone credit cards.
She received a small amount of money from her husband to start her business, and she learned how to manage it from her mother. Ladia likes her business because she makes more profit. She is requesting her 3rd loan to purchase more soft drinks, cold water, and phone credit cards to resell in her business. Ladia plans to build a house for her children.