A loan of $1,075 helped to buy merchandise at wholesale.


Kely Johana's story

Kely, 20, is an enterprising young woman. She’s a single mother of a three-year-old daughter she works tirelessly for. Some time ago she started earning her own income. At first, she sold clothes she’d buy at wholesale in the city that she’d come back to her town to sell but due to costs this implied she decided to change products and started selling merchandise and products via catalog taking advantage of benefits available from sales incentives they offer which generate additional income to provide household sustenance and well-being for her little girl. She currently alternates her sales with various jobs for she must generate more income as head of household. Her tenacity, positive attitude and unending drive to get ahead motivate her to seek new alternatives that will impel her to reach her goals. This is why she’s asking for a loan to buy merchandise at wholesale (underwear and outerwear, accessories, cosmetics, body creams, etc.) to have more variety on-hand to meet customer needs which will lead to higher sales and profits especially during the approaching Christmas season when sales tend to increase. In this way, Kely will continue advancing and striving so that in future she can open her own store in a commercial site so she can offer better customer service and generate higher income to provide better well-being and quality of life for her daughter.

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Translated from Spanish by Kiva volunteer Polliz



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