A loan of $1,075 helped to buy merchandise (perfumes, cosmetics, body creams, accessories, etc).

Wendy Lizbeth's story

Wendy is an enterprising 21 year-old who is currently unemployed. Due to her family's difficult financial situation, she was motivated to start her own business to generate the income needed to support the household. She wants to start selling products through a catalog and through orders, offering her products to all of the contacts in her social network. She will start the business and see if it provides her with the results she hopes for.

Wendy's resilient spirit and dynamism are leading her to seek out alternatives to get ahead. To do this, she is requesting the support of a loan so that she can purchase merchandise at wholesale (perfumes, cosmetics, body creams, accessories, and other items), taking advantage of the discounts and promotions that are offered. This way she can start up her productive enterprise. Although she is aware that her main challenge is the high level of competition in the market, this does not deter her from continuing forward. She states that her excellent customer service will be the added value that she offers to her buyers.

Wendy wants to devote herself to her work, with effort, discipline and dedication, so that she can get her business recognized. This will give her good profitability so that she will be able to enjoy financial stability and ensure that her business will keep going over time, thereby improving her family's quality of life.

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Translated from Spanish by Kiva volunteer Lisa Grobar

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