Zubeeda is a 32-year-old married woman. She makes sweets and confectionery with the help of her husband who is also shown in the picture. They are experienced in this field and have a good client list. She is a mother of six children. Only three of the children are school going due to financial conditions. She is motivated to provide her family with good quality food, clothing, health and education. Zubeeda wants to grow her business and has requested a loan of PKR 25,000 to buy stock of sugar, flavors, creams and flour to meet with the increasing demands of their customers. She is expecting a boost in her earnings and wishes to spend part of her profits to provide a better quality education to her children.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.