Her main aim was to cover her family's needs, especially her children's education fees which are very important to her since she had the chance to reach the intermediate classes because of her family's financial situation. Her business is going just fine, although she has a short period in the market, but she proved to be skillful in her domain, which attracts customers' attention.
Juliette is applying for a loan from Kiva's partner, Al Majmoua Lebanese Association for Development, to change her shop's decorations, to keep it attracting customers' attention. She might also use part of the loan to buy necessary embroidery needs to expand her business.
She hopes that, one day, her customers will increase, which is the main target she is working on achieving, and then move to a larger shop in the future.
About Al Majmoua – Lebanese Association for DevelopmentThe Lebanese Association for Development – Al Majmoua is Lebanon’s leading microfinance institution and the oldest Kiva partner in Lebanon. Al Majmoua’s vision is to “be the leader in creating an inclusive financial system where all people in Lebanon have access to affordable services.” Given Lebanon's diverse population, Al Majmoua lends to all nationalities, provided legal residency. The strong financial position achieved to date has allowed Al Majmoua to steadily lower its pricing over the years.
Based on the belief that non-financial services play a complementary role in improving the quality of life of the most vulnerable entrepreneurs, Al Majmoua has established a solid Business Development Services program for both borrowers and non-borrowers with a focus on women and youth.
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