A loan of $3,600 helped to purchase a stock of clothing and linens to start a trading business.

Keto's story

Keto, age 52, is from the old and historical town of Telavi, Georgia. She is widowed, and lives with her grown daughter, Maka. Maka works as a cashier-operator at the local commercial bank, and gets a small salary (approximately $120 per month). Keto has also a son, who lives and works in Austria and helps his family financially.

As the majority of middle-aged Georgian women, Keto stays home and takes care of her house. She is an excellent mother and tries to give her children all the best. Keto sorrows that she is not able to generate income for the family; that is why she had decided to start her own business and go to Turkey to purchase apparel and linens to sell. Prices are lower in Turkey than in Georgia, and as there are not many clothing stores in Telavi, her service will have high demand. Keto used to work as a saleslady at the clothing store and has the appropriate experience in this field.

At first, she will sell the items from her house to her community members. There are also two villages near Telavi, and Keto and her daughter plan to sell products there as well.

The profit will be reinvested in the same business, and Keto will be able to rent a commercial space in her town and set up a store to increase the sales volume.

Keto believes in your kindness.

Loan details

Lenders and lending teams

Loan details