A loan of $1,075 helped to buy stock in bulk (brooms and mops).

Elías Miguel's story

Elías is a young man of 22. He works selling cleaning products from his home, which he started doing 2 years ago, thanks to his mother who taught him the business. The idea came about when his family were going through a financially precarious time, since they did not have a stable income to pay for necessities and basic household expenses.

Elías is an active and dynamic man, with an enterprising spirit which helps him to get ahead. He decided to ask for the help of a second loan with the aim of investing it in buying stock in bulk (brooms and mops) to take advantage of the discount he gets for cash payments. This will allow him to acquire merchandise at a lower cost and so increase the profit margin on his sales, meaning that he will then earn a larger income for his family.

Elías dreams of strengthening and expanding his business so that in the future he can acquire premises in the centre of the city and set up his business there. This would mean that he could better display his products and attract more customers, which would increase sales. In turn, this would mean that he could make his family more comfortable and offer them a better a quality of life.

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Translated from Spanish by Kiva volunteer Jessica Brown

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