A loan of $1,050 helped to purchase wholesale, overstock and cash merchandise like clothing, shoes, accessories, cosmetics etc.

Luz's story

In the year 2000 Luz was separated and the mother of two small children (who are now 17- and 15-years old respectively). She had to assume the roll of wage earner for the well-being of her family. She started selling fried snacks, which gave her the opportunity to earn money to support her children. As her children grew, Luz had even more expenses to cover, and she couldn't do it just selling snacks. She went to the "colmenas" (small sales stalls) downtown and got a job working in one of them. Two years later, with the experience she gained at the market, some saved money and some money borrowed at a high interest rate, Luz decided to go out on her own. She invested in the purchase of footwear and made herself known to her customers and to her suppliers, who started providing her with credit. When her business became a bit more established, Luz was able to put together some money and rent a "colmena" where she sold a lot of low-cost merchandise for a time. Once she got organized with her husband, he purchased display cases so she could work near her children, who then numbered three and needed her closer by. Although she at first worked at both businesses, in the end Luz decided to stick with the one set up in her home. And that is how the corner shop she has today was born.
The shop is located in her home, and she sells a little of everything. Luz has built up a clientele, with which she is well-positioned. Luz's current goal is to expand her business. Her stock rotates quickly, and in future she wants to take full advantage of her infrastructure by offering a printing service.
Little by little, Luz is taking important steps. When she approached Fundación Mario Santo Domingo for the first time, she purchased wholesale, overstock and cash merchandise such as footwear, clothing and cosmetics. Luz is currently requesting a "credikiva," with which she will purchase wholesale, overstock and cash merchandise like clothing, footwear, accessories, cosmetics etc. She wants her financial backers to know that she is very happy with the loans. The support has made it easier for her to improve her family's income, and she holds hope for a better future. With her "credikiva," Luz plans to increase her sales and her profits, as she has a fixed clientele that in increased shopping times, like the second half of the year, make her investments very successful.

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Translated from Spanish by Kiva volunteer Marni Siegal

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