A loan of $525 helped to stock her business by purchasing wholesale goods (snacks, candy, cigarettes, soft drinks, and other products).

María Cecilia's story

María is 57 years old and has for 15 years sold foods and drinks - such as candies, snacks, cigarettes, chips, and sodas - from a cart. She also offers cell phone minutes and charging.

With support from the city government, María has taken several courses in business management that have added to her experience as an independent entrepreneur. To this combination of experience and study, María has added the effort, tenacity, and dedication that have allowed her to sustain her business in the face of numerous challenges. Two of the greatest obstacles she faces are poor weather and changes in the neighborhoods where she works.

María is always seeking new ways to increase the range of products that she can offer in order to meet the needs and tastes of her changing customer base. She is therefore applying for her third loan cycle and plans to use the loan funds to stock her business. María will purchase wholesale goods (snacks, candy, cigarettes, soft drinks, and other products), strengthening her business and boosting her income. She will then be able to ensure greater financial stability so that she and her husband can enjoy a better quality of life.

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Translated from Spanish by Kiva volunteer Stephen Volante

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