A loan of $2,425 helped to open a food market.


George's story

George is 29 years old. He lives in a small village in the Lanchkhuti district with his parents and grandmother. His grandmother has a retirement pension.

The family is involved in agricultural activities. In particular, they have milk cows and a plot of agricultural land where maize and nut trees are grown. George works hard to insure a good harvest. George always has high-quality products, which are sold at a good price at local markets.

As the income is only seasonal and not enough for a family of four, George decided to start a business and seek credit among local financial institutions, but his attempts were unsuccessful because of his poor living conditions.

The start-up program, a joint initiative between Kiva and Credo, enables the rural poor and inexperienced people to get a loan for starting or re-starting businesses. George's application was approved under the framework of this program to get a loan of GEL 4,000.

George plans to open a food market. He will purchase a stock of a wide assortment of products to offer his clients. George hopes that the business will be successful as the place becomes very crowded.

The new business initiative will significantly increase the income of his family, and with increased income, they will be able to expand the business in future as well as improve their living conditions.



Loan details


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Loan details