A loan of $800 helped to purchase merchandise at wholesale, (sandals and shoes (flats)).

Jhoana Alejandra's story

Jhoana is 28 years old and has live her whole life with her maternal grandparents who have raised her and provided her with all the necessities to be a good woman. Four years ago her grandmother passed away and she was left with her grandfather who later remarried. She saw the necessity to look for options to generate income and to be able to become independent. This led her to start her own business, selling merchandise such as shoes, blouses, jeans etc... Since she was doing very well with sales, she decided to set her business up on a premise, for which she used savings that her grandmother had left her as inheritance. Nowadays she is already known in the area where she is located.

The client is an enterprising and strong woman with visions and much desire to progress. This is what inspires her to ask for a loan. To invest it in the purchase of merchandise at wholesale, especially sandals and shoes (flats), with which she will be able to expand her products and thus satisfy the tastes and needs of her customers. This will be reflected in the increase in her sales and income.

This will drive her to fulfill her dream which is for her business to be well known and to generate employment opportunities, with which she will be able to improve not only her quality of life but of many others.

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Translated from Spanish by Kiva volunteer Diana Lima

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