A loan of $1,050 helped to buy wholesale merchandise (watches, shoes, shirts, perfume).


Graciela's story

Graciela is 30 years old, is single, and has no children. Due to the lack of labor opportunities, she decided to begin her own business in order to generate the necessary income to meet her basic needs and expenses. The activity she does is selling merchandise of well-known brands of clothes, watches, shoes, perfumes, among other things. She offers these products to family members, friends, and neighbors. She uses technological tools for her business, including social networking and business pages. The merchandise she sells is often brought in from abroad, which allows her to generate a little more income. However, she also buys things in the city where she lives.

Graciela is a very active, entrepreneurial woman with a great projection toward the fulfillment of her objectives. This is the motive for her soliciting her first round of credit with the objective of buying more wholesale merchandise (watches, shoes, shirts, perfumes). She will buy it abroad, as her friend is taking a trip in the next few days, and she will send her back a package. She will have a greater variety of products to offer her clients, giver her a higher level of profits and increasing her income.

Graciela dreams of growing her business to become a major distributer, selling her products to department stores and retailers in the city. This will give her the possibility of having better living conditions and a stable, favorable economic situation.

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