Mary is 40 years of age married with 4 children. Three of her children are in primary school and the other one in secondary school.She has a small bakery and supplies cakes to small retail shops in Kandara, Kenol, Thika and some parts of Nairobi. In addition to the cakes business, she also has a small shop where she sells ladies shoes. From her businesses she is able to get about $142 per month and this alone can not sustain her family. She is good at choosing ladies shoes because they don’t take a lot of time on the shelves and it makes her business grow. Considering the demand of her cakes, she is certain that if she increases quantity supplied per day then, she will start climbing the ladder to financial sustainability.