A loan of $1,025 helped to purchase a freezer for her business selling juice drinks.

Djeneba's story

Djeneba is 49 years old, divorced, and the mother of two. She lives in her own place in a nuclear family in the Médine district of Ségou (4th administrative region of the Republic of Mali). A secretary at the Ségou customs department, she also runs revenue-generating businesses, especially the sale of juice drinks, which she has been doing for over thirty years.

To make her juice drinks, she uses 10 kg of sugar, 1 kg of ginger, ½ kg of tamarind, 10 pouches of vanilla sugar, and 5 pouches of powdered drink (banana, mango, lime, and orange). All of it is mixed in a certain amount of water for obtaining the desired taste. The beverage is then placed into carefully washed containers, which will be placed into the refrigerator to cool.

Wanting to obtain a new freezer, so as to make more profit, Djeneba turned toward the microfinance institution Soro Yiriwaso. She has had ties to it for 48 months and has paid back four individual loans. She is on her fifth individual loan, which she intends to use to purchase a freezer. She gets her supplies in Bamako.

Accepting cash or credit, Djeneba makes her sales to a customer base composed of men and women. With this loan, she envisions making a monthly profit of 150,000 francs CFA. This profit will enable her to support herself and to take part in societal events (baptisms, marriages, etc…) and to recruit a new employee.

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Translated from French by Kiva volunteer Daniel Kuey

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