Although she has received no prior formal education, Ama is an entrepreneur. She specializes in selling secondhand clothes in Emissakrom (near Cape Coast). She has been involved in this enterprise for 4 years. Ama is married and has 5 children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and topay their children’s school fees.
Ama will use the loan to purchase increased amounts of secondhand clothes, thus helping her to improve her overall sales. With the new profits from her expanded business, she plans to further diversify the types of products that she sells, hence adapting to changing customer preferences.