Although she has received no prior formal education, Ekua is an entrepreneur. She specializes in selling provisions in Emissakrom (near Cape Coast). She has been involved in this enterprise for ten years.
Ekua is married and has five children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and paying their children’s school fees.
Ekua will use the loan to purchase increased amounts of provisions, thus aiding her to improve her overall sales. With the new profits from her expanded business, Ekua plans to further diversify the type of products that she sells, hence adapting to changing customer preferences.