A loan of $2,425 helped a member to buy products at whole sale.

El Rosario Group's story

Luz, 50, studied up to a few years in high school and then decided to start working to help with the household expenses. She is single and has one son who she supports. He is studying and they live in Valle Hermoso parish in the Santo Domingo canton in Ecuador.
Valle Hermoso is a rural parish with approximately 7,000 inhabitants. It is a good place for extreme sports lovers since its waterfalls and rivers are the natural resources most suited for this. It is a place with warm weather and the inhabitants have a very entrepreneurial spirit. They take advantage of the weather for farming and grow fruits such as pineapple, African oil palm, passion fruit and palmetto. Other popular ways to make a living in this area are livestock, poultry and pig farming.
Sales jobs are also very frequent such as in the case of Luz, who for several years has been selling cosmetics through mail order catalogs. Luz has gained a lot of experience in sales and collections. For several hours a day she visits clients to show them her products as well as to deliver orders. She also walks the long streets of the city to collect outstanding balances and to pay her suppliers.
Experience has taught her the importance of always depend on the products that her clients, a majority women, mostly need or use with frequency. This is why Luz would like to increase her business to buy products at whole sale. This way she will receive bigger discounts from the suppliers and also get awards for her purchases which will help her to improve her profits and in this way improve life for her and her son.
Also, becoming a small business woman in the cosmetics industry has always been her dream. Her biggest business hurdle has been the lack of capital and therefore only has a few products. Now, thanks to Fundación Alternativa and Kiva ,she will be able to get a loan from several people from around the world who believe in her. Luz is very grateful.
Luz who is a natural leader, is the head of the “El Rosario” Group. This is a four person group who united behind the same objective, find help to improve and grow with the business they learnt to do a few years ago and improve the quality of life for them and their families.
Her entrepreneur friends, just like her, María Dolores, Manuel and Dina, work different jobs in order to live day to day.
María Dolores grows pigs to sell. This helps her support her six children. She needs her part of the loan to buy pigs and feed for them.
Manuel still works at 65, selling wood and will use his part of the loan to improve his work space and buy tools.
Dina, is a 57 year old woman who has a convenience store which has helped support her family for many years.
The members of this group have in common that they work hard work and they have not given up. Their personal and family motivations have made them stronger so they can keep moving ahead and fight for their dreams.

In this group: Luz Amalia, Maria Dolores, Manuel Blas, Teresa

Translated from Spanish by Kiva volunteer

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