Belinda is a small-scale shoe vendor in Twifo Praso (near Cape Coast). She has had some form of formal education as she is a junior-high school graduate. She is married and has three children. Her husband is a mason. Belinda has been selling clothing for close to one year. Her income is used to help her husband pay the utility bills and their children’s school fees.
She plans on using her loan to purchase an increased quantity of shoes, thus allowing her to meet rising customer demand. She hopes to use the profits from her enterprise to fulfill her dream of buying a shoe stand, hence helping her sell from a fixed location in the future.