A loan of $200 helped to further diversify the type of products that she sells, hence adapting to changing customer preferences.


Abena's story

Although she has received no formal education, Abena is an entrepreneur. She specializes in selling charcoal in Apewotsika (near Cape Coast). She has been involved in this enterprise for two years. Abena is married and has five children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees. Abena will use the loan to purchase a larger amount of charcoal, thus helping her to improve her overall sales. With the new profits from her expanded business, Abena plans to further diversify the type of products that she sells, adapting to changing customer preferences.


Loan details


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Loan details