A loan of $3,700 helped to pay for products and attend trade shows.

Leah's story

After a difficult period during the economic downturn, Leah was able to reopen her esthetician business in 2011. Restarting her business after such difficult times has been especially rewarding, and admittedly, the second time around has been an incredible learning experience. “It opened up my mind and taught me the importance of reaching out for help. The resources are there!”

Following the advice of her mom, an accountant, and her loan officer, Leah started using QuickBooks and created a detailed client database. These two changes freed up her time to focus on new marketing ideas and products for clients, including referral and discount programs. She sees that people are starting to spend more on personal care, but understands that in her business, cash flow can be unpredictable.

For the last year, Leah has had her own booth at the salon. She has a permanent disability and having her own space has given her freedom over her schedule, to best serve clients and manage her disability. With the flexible schedule Leah has also been able to attend trade shows to keep up with trends in beauty products and services. She also recently started doing lash extensions. “This distinguishes me from other estheticians”, said Leah. “There are not many salons in my area that provide this service and make it affordable.” Her clients include moms who love the lash extensions. “They are looking to get the latest looks -- to get what celebrities have.”

Leah is using the loan of $3,700 to purchase products and attend trade shows. It’s all part of a continuing education that she is committed to. “I have so much enthusiasm this time around. I’m fired up and full of creative ideas for the business. I love that I can help people feel beautiful, from the inside out. The second time around she has renewed faith that she will grow her business and one day achieve the dream of opening her own salon. I have always had a “never give up” attitude, shared Leah. “Now I know more and I am not afraid to ask for help.”

Loan details

Lenders and lending teams

Loan details