Joseph is aged 30 years and is a resident of Nsumbi a Kampala City suburb. He has two children who are both in school. Joseph studied up to secondary level but could not continue because of a lack of tuition.
Joseph has a retail shop business that he started in 2010 with the aim of improving on his daily income and which is located in a busy trading centre.
Joseph's major customers are mostly the neighbors and people from different areas. He is assured of market and has all the experience to succeed in this business. However, he faces challenges of competition, inadequate capital and at times changes in the market prices.
Joseph obtained a loan of ugx.1,000,000/= in order to purchase more stock of the products that are in high demand from his business in order to meet the needs of his customers in the market.
Joseph’s dream is to become a big trader through acquiring more loans as a simple source of income for him.