Rufo is a 45 year old mother of one son and 3 adopted children. Her business is a coffee shop located in the capital of Samoa which is Apia. Rufo lived most of her life in America but when her husband passed away she moved back to Samoa. She started a coffee shop business that is her main source of income in taking care of her children. Rufo had the idea of her business from America, and she found it really successful in Samoa. She has picked a good location which is near to the main bus stop. Her daily customers are mostly students.
South Pacific Business Development (SPBD) improves conditions for families living in poverty by providing accessible credit, training, and guidance to help them start, grow and maintain micro-businesses, build assets, finance home improvements, and afford to educate their children. 99% of SPBD’s loans go to women, who can borrow in groups to guarantee one another rather than put up collateral.